This is the advert for Beyonce "I am....Sasha Fierce" album. There are two images, both of beyonce but with different dennotations. In one image, she is bare-faced with minimal makeup, her hair is pulled back and she has a cross dangling around her wrist. She appears very simple and natural. In the second images, her hands are positioned beside her head, she has gold jewellery on her fingers. She is also wearing gold-plated clothing and she has heavy makeup.
In one image she appears possessive, powerful and dominant whereas in contrast, in the other image she appears vulnerable. This reinforce's Beyonce's powerful yet vulnerable character to her audience and fans. The text denotes "If I were a boy" and "Single Ladies", which are two of her hit songs. The text reinforce's the idea of beyonce having two persona's, the song If I were a boy describes how Beyonce feels as if there are double standards for males in today's society and how her insecurities are overlooked because she is female ("If I were a boy i think I could understand, how it feels to love a girl....) whereas Single Ladies is about female independence ("don't pay him any attention"). This conforms to the initial idea that Beyonce is fierce yet has an inner weakness. She also has two names on the advert, the subheading denotes "I am.....Sasha Fierce" and the main heading says Beyonce,
The release date is clearly labelled on the advert "available november XVIII". In the corner it also shows two further album covers, which is useful for promotion and also encourages previous audiences who may have enjoyed her previous albums to buy the upcoming one. 
This is the advert for Drake "Take Care"
The Heading denotes "Drake" in large, bold white writing which takes up almost a third of the poster this is useful in enticing the target audience, it makes it clear to the audience that he is the main focus and demonstrates his star persona.
His album cover is denoted in the centre of the image, which is helping the audience understand the main purpose of the advert; to sell his album. It also helps them to identify the album as drake's if they see it in stores, as the actual album cover doesn't have his name on the front. In the album cover, drake is denoted sitting down in a brown room with gold/brown paintings. He is wearing a black shirt and gold chain and is denoted holding a gold cup. The constant reinforcement of the colours gold, brown and black are significant as they connote wealth which gives the audience clues about his financial status and social class, and also portray him as the "conventional rapper" as rappers are often seen wearing heavy gold chains.
The subtitle denotes "Features include make me proud including nicki minaj, plus guests rihanna and lil wayne". This is useful in attracting other audiences, artists such as Rihanna, Nicki Minaj and Lil wayne may have slightly different audiences and fans and so collaborating with Drake assists him in gaining wider attention and as a result gains the institution sales. The album cover is simplistic whist it representing Drake's wealth, it uses dull colors and drake is sitting down with his head down and the writing is simply white, this allows drake to appear real instead of for example having bright colors, flashy cars and bright writing.
This is the magazine advert for the album "Loud" by rihanna.
The typography reads Rihanna's name in large white writing, the name of the album "Loud", the release date and the hit's from the album. Her name is placed at the top to draw attention to it, however the writing is very faint and is even smaller than the the name of the album. This connotes that as rihanna is such a huge icon, there is no need to place a large amount of emphasis on her name as people can already recognise her simply from the image. It also makes the poster look subtle and timeless.Rihanna herself is denoted with a bright red, short, wavy bob with dark shades on, a brown fur coat and a pink rose ring on her finger. The color red is often associated with lust, passion and sexuality which may attract a further male audience and conforms to the theory of the male gaze. Her hair takes up the majority of the advert and it also makes the poster more eye-catching which is useful in capivating the eyes of people and may make them more inclined to purchase her album.
The use of colours such as pink, red and brown also make the advert look very feminine and is useful for attracting female audiences. The shades covering her eyes allow her to appear classy yet mysterious she is denoted holding her hands to her lips which connotes that she is in deep thought. Her costume choice such as her ring and her fur connote wealth.
The typography reads the name of two of her hit songs "Love the way you lie" and "Only girl in the world", providing her fans with this information may make them more likely to buy her album if they have heard and enjoyed these two songs before, and may make them more convinced that there are further good songs on this album. At the bottom she also includes a picture of what the album actually looks like, this will help her fans to know what to look for in stores. The analysis of these three video's has inspired me as I also intend on creating a magazine advert for the waiting game by Luke Christopher.
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