Audience research evidence

This is the focus group that reviewed our ideas.

In this focus group, we pitched our ideas to a group of our peers. They listened to our initial ideas and we proposed some suggestions in terms of narrative, mise-en-scene camera and editing and we were able to listen and analyse the responses they gave.
The importance of the focus group is significant as they are all within our target audience therefore the focus group was not only necessary but extremely beneficial to gain feedback and know what improvements to make.

The focus group allowed as to gain quantitative data, which we felt we couldn't receive from perhaps a survey or a questionnaire. Although time consuming, myself and my partner feel as if the feedback we have received from this will help us significantly during pre production and production.