Analysis of Results

I conducted a Questionnaire which I asked my peers to answer. In this questionnaire i asked them 5 questions so I could gain greater insight to what it is that my audience like and are looking for.

These are the questions I asked them:

1) What is your favourite music genre
2) How often do you watch music video
3) Who is your favourite artist right now and why
4) Where do you like to go shopping
5) Have you ever heard of the artist Luke Christopher

I created the survey on www.surveymonkey.co.uk and I have had a look at the result, here is my analysis of the results of each question.

 

Identifying the favorite genre of my audiences has allowed me to see if they would listen to the song I have chosen as it falls into the RnB genre. The majority of the people asked said they do enjoy RnB which means that there is a high likelihood of them enjoying my video. I have also found from my survey and focus group, that young people are often big fans of RnB this information is useful to me and I will use it when creating my audience profile as it lets me know that my ideal audience member would be between 16 - 18

 

The next question "How often do you watch music video's" has enabled me to understand how popular music videos are within my peers. It seems that a lot of people do watch music video's which would suggest that music videos are crucial in attracting an audience and making them more intrigued in a song, and also in the artist. This made me think more in depth about my video, if so many people are going to watch it, what could I include that will entice my audience and diffrentiate my artist from those that are already in the market ?

I asked my audience who their favourite artist is, by doing this I can not only see what style and genre my audience prefer. I can analyse the video's that these artists make and see what component they include to make their video's unique and allow myself and my partner to be inspired. I also then asked them to specify what their favourite video is, again this allows me to watch and analyse in detail what it is that makes a music video captivating for a target audience.

I wanted to know how many people had previously already heard of my artist. Not many had heard of him, which is expected as he is an unsigned artist. It also highlights importance of the music video because it means it may actually be the first piece of content the audience have seen from this artist and therefore, the video has to create a good impression of the artist.